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Office Space

 Clip Play Time:  11 sec

"A Straight Shooter With Upper Management Written All Over Him"

Scene From:  Office Space (1999)

* Clip Courtesy Of 20th Century Fox

Did You Know Lion

Resume vs. Curriculum Vitae

As a copywriter, I’m often asked by friends or colleagues to help them craft their resume.  One question that comes up occasionally is . . . What does the acronym 'CV' mean?  In short, I usually tell them that a 'CV' is basically the same as a 'Resume' and often interchangeable.  However, there are some distinguishable differences between the two depending on your specific goal as a candidate for hire.

A 'Resume' depicts a concise picture of an individual’s skill sets, while a 'CV' is more focused on overall career history. Knowing the distinctions in scope, purpose, and use cases of these documents can make all the difference to determine which candidates get shortlisted based on an employer's hiring requirements.

PURPOSE OF EACH DOCUMENT

CV stands for Curriculum Vitae, which is a Latin word indicating the 'course of life.' As the term states, a CV should have an in-depth overview of the complete academic and professional career of a candidate. CVs are mainly required when you call candidates for academic jobs, fellowships, research programs, etc.

On the other hand, Resume is a French word that means summary. So, it should concisely collect candidates’ qualifications, relevant experiences, professional accomplishments, and required skill sets when applying for a specific job. You can call for a resume for industry positions, i.e., employment in the public or private sectors.

In addition, I have a successful record of managing teams effectively with a demonstrated ability to mentor, motivate, develop, and inspire team members.  I also have a demonstrated record of success in best-practice business analysis, cross-functional program management, operational excellence, & effective implementation leadership.  As a top-notch, award-winning researcher with a detail-oriented approach in analyzing and interpreting technical, marketing, and/or historical documentation, I am ready to create effective and engaging content to help your team achieve its goals.

Richard Baldwin

My Professional Summary

Strong, driven, analytical professional with proven expertise in marketing strategy & tactics, lead/demand generation & retention, copywriting, UX/UI website development, content development, product management, project management, and research.  Driven by a results-focused approach, I leverage my writing and research skills to increase audience awareness through compelling messaging and effective marketing campaigns.  My content development knowledge has also been tempered with the recognition and importance of using clear, concise, and “precise” messaging when addressing specific audiences or classes of trade within both the public and private sectors (government, pharmaceutical, medical device, lab, etc.).  My experience also includes navigating regulatory and legal review requirements in meticulous detail within various industries.

MY MOST RECENT ACCOMPLISHMENTS & AWARDS

MY SKILLS IN CONTENT MANAGEMENT (COPYWRITING)

2024   Development & Launch of RichardBALDWIN.com

2024   USAF-Aux | Officer of The Year | Mid-Atlantic Region
2024   USAF-Aux | Officer of The Year | Virginia Wing
2023   USAF-Aux | Commander’s Commendation | Virginia Wing
2021   USAF-Aux | Commander’s Commendation | Virginia Wing
2017   USAF-Aux | MASTER Rating in Public Affairs & Communications

​2015   Owens & Minor® | Star Performer Award

  • Copywriting

  • Content Creation

  • Digital Marketing

  • Video Scripting

  • Video Tutorials

  • Technical Writing

  • Persuasive Writing

  • Brand Storytelling

  • Audience Analysis

  • Keyword Optimization

  • Editing & Proofreading

  • Customer Segmentation

  • Trademark Development

  • Research & Data Collection

  • Content Management Systems (CMS)

  • AP & APA Style Guidelines & Formatting

  • IFU (Instructions for Use) Guides

  • Marketing Collateral Development

  • Consumer Communications

  • Search Engine Optimization (SEO)

  • Regulatory & Legal Compliance

MY SKILLS IN PRODUCT MANAGEMENT (MARKETING)

MY WORK HISTORY & EXPERIENCE

COMPANY
BUSINESS TYPE
INDUSTRY
OWNERSHIP
EMPLOYMENT PERIOD
RichardBALDWIN.com
Consulting
Marketing & Media
Private
Jan 2023 - Present
Sol-Millennium
Manufacturer
Medical Device
Private
Jan 2022 - Jan 2023
Antylia Scientific
Manufacturer
Lab Supplies & Equipment
Private Equity Firm
Jun 2019 - Dec 2021
Pfizer
Manufacturer
Pharmaceuticals
Publicly Traded
Jan 2016 - Jun 2019
Owens & Minor
Distribution
Lab Supplies & Equipment
Publicly Traded
Mar 2012 - Jan 2016
Terumo
Manufacturer
Medical Device
Publicly Traded
Oct 2009 - Feb 2012
McKesson
Distribution
Pharmaceuticals
Publicly Traded
May 2003 - Oct 2009
Moore Medical
Distribution
Pharmaceuticals
Publicly Traded
Oct 2001 - May 2003
Henry Schein
Distribution
Pharmaceuticals
Publicly Traded
Sep 1998 - Oct 2001
Community Hospices of America
Service
Healthcare
Private
Jun 1997 - Sep 1998
Thomson Reuters
Information
Marketing & Media
Publicly Traded
Jan 1995 - Jun 1997

During my tenure in working for the companies above in marketing to both general and niche customer bases as well as diverse classes of trade, I held many titles (BUSINESS UNIT LEAD, DIRECTOR, MANAGER, etc.).  However, I never really cared much for titles.  I am what one might describe as a “Title Minimalist” or an “Anti-Titleist.”  This is, admittedly, a definition of my own creation.  You won’t find it in a dictionary.  I literally created the definition.  It means that I have little regard for titles.  I evaluate a person by their work ethic, contributions, drive, and/or experience in a certain or general area.

THE DEFINITION OF "TITLE MINIMALIST" or "ANTI-TITLEIST"

Ti·tle Min·i·mal·ist or An·ti–Ti·tle·ist = a person who advocates simplicity in describing one’s work function or advocates very minor or moderate uses of identifying appellations signifying one’s status or function in work.

  • Product Management

  • Product Sourcing

  • Product Launch

  • Competitive Landscape

  • Competitive Market Analysis

  • Marketing Strategy

  • Multi-Channel Marketing

  • New Product Development (NPD)

  • New Product Introduction (NPI)

  • Product Lifecycle Management (PLM)

  • Product Distribution Strategy

  • Product Supply Chain Logistics

  • Cross-Functional Team Leadership

  • Key Performance Indicators (KPI)

  • Project Management

  • Performance Metrics

  • Voice of Customer (VOC)

  • Voice of Sales (VOS)

  • Forecasting

  • Budgeting

  • Profit & Loss (P&L)

MY EDUCATION

REGISTERED BUSINESS CONSULTANT & ADVISOR

Laurel Leaf Wreath

I'm a Registered Business Consultant & Advisor for the following Business Expert Networks:

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AlphaSights of New York

GuidePoint of New York

L.E.K. Consulting of New York

ThirdBridge of New York

Alpha Insights
Laurel Leaf Wreath
Guidepoint
LEK Consulting
Third Bridge

Product lines I have marketed & managed over my career include, but are not limited to, the following categories:

Classes of trade that I have marketed to during my
career include, but are not limited to, the following:

career 01 digital marketing (500x500).png

Digital
Marketing

Websites | Apps |
Mobile

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SEO

Search Engine
Optimization

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Direct
Mail

Current Customers &
Prospective New Customers

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Brochures

Flyers & Package
Inserts

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Print & Digital Catalogs

Layout | Graphics
Content | Indexing

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Email
Marketing

Current Customers &
Prospective New Customers

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Telemarketing

Messaging &
Scripting

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Video
Marketing

Messaging | Scripting
Formatting

Saint Joseph's University

2008

Graduate Post-MBA Certification In Product Management & Pharmaceutical Marketing

Saint Joseph's University

Philadelphia, Pennsylvania

PHARMACEUTICAL COURSE CURRICULUM: Brand / Generic Studies w Pharmacoeconomics w R&D Commercialization w Regulatory Management w Health Care Policy w Clinical Trial Management w Pharmaceutical Lifecycle Management w FDA Nomenclature Filings w Navigating FDA Requirements

  • Acute Care Facilities (Hospitals)

  • Alternate Site Facilities (Physician Offices)

  • IDNs (Integrated Delivery Networks)

  • GPOs (Group Purchasing Organizations)

  • ASCs (Ambulatory Surgery Centers)

  • Long-Term Care Facilities (Nursing Homes)

  • Home Care Providers (Day Care & Hospice)

  • Pharmacies (Independent & Chain)

  • Laboratories (Medical, Clinical, & Industrial)

  • Veterinarian Practices

  • Dental Care Practices

  • Higher Education Institutions

  • Governmental Agencies

  • United States Military

Over Two Decades of Success In Customer Relationship Management (CRM),
Copywriting, Marketing, & Project Management

I have vast experience utilizing every marketing avenue available (digital marketing, search engine optimization, direct mail, print brochures, online and print catalogs, email communications, telemarketing, video presentations, etc.).  I've created compelling and engaging content to drive traffic to product and services that I am responsible for managing.

Concord University

1994

Bachelor of Science Interdisciplinary Studies

Concord University

Athens, West Virginia

POLITICAL SCIENCE COURSE CURRICULUM: State & Local Government w American Federal Government w US Constitutional Law w International Relations w American Public Policy w Political Science Research Seminar w Public Administration w Classics of Political Theory w Politics of Eastern Europe w International Law

NATURAL SCIENCE COURSE CURRICULUM: Organic Chemistry I & II w Biochemistry w Molecular Biology w Microbiology w Human Anatomy & Physiology w Botany (Plant Biology) w Zoology (Animal Biology) w Astronomy (Space Science) w Genetics w Physics w Ecology & Field Methods w Geology w Genetics w Research Methodologies

I thrive in competitive enviroments and love developing creative ways to get the attention of target audiences.  I have over 2 decades (25+ Years) of experience working across the entire spectrum of the healthcare and life sciences landscape for both manufacturers and distributors.

Averett University

2006

MBA (Master of Business Administration)

Averett University

Danville, Virginia

BUSINESS COURSE CURRICULUM: Business Research & Applications w Operations Management w Comprehensive Managerial Accounting w Advanced Managerial Economics w Comprehensive Financial Management w International Business w Strategic Management w Business Law & Ethics w Corporate Responsibility w Corporate Leadership

Richard Baldwin

TO RETURN TO
HOME PAGE MENU

  • Medical Devices

  • Rapid Diagnostics

  • Pharmaceuticals

  • Sterile Injectables

  • Vaccines & Biologicals

  • Surgical instruments

  • Procedure Kits & Trays

  • Wound Care

  • Needles & Syringes

  • Exam Room Diagnostics

  • Monitoring Equipment

  • Infection Control Products

  • PPE (Personal Protective Equipment)

  • DME (Durable Medical Equipment)

  • Lab Equipment & Labware

  • Cytology & Histology Products

  • PCR (Polymerase Chain Reaction) Thermal Cyclers

  • Chromatography (Columns & Media)

I've seen too many ego-driven individuals abuse their roles within companies due to whatever "TITLE" they either created for themselves or were granted at the time.  They adopt a superior/inferior complex in relationship to their coworkers.  I don't care what "TITLE" you have.  I care about whether you have a good work ethic or not as well as how you treat your fellow colleagues at work regardless of their assigned roles within the same company.  I've seen too many unqualified people promoted to positions that they never should have had because they were not ready for it.  And I've seen too many qualified people passed over for promotion who were more deserving.  I've witnessed a LACK OF LEADERSHIP from individuals that held so-called "SUPERIOR" titles and I've experienced TRUE LEADERSHIP from individuals who held so-called "INFERIOR" titles.  I discuss this in more depth in another section of my website entitled "MY LEADERSHIP STYLE."

I hold the same views on "EDUCATION" as I do on "TITLES."  Like titles, I don't really care what degree you have or from which university it was granted.  I've seen too many diploma mills award degrees to "UNQUALIFIED INDIVIDUALS."  And I've worked with MUCH MORE QUALIFIED INDIVIDUALS that had no formal higher education or a degree that could run circles around the individuals with degrees.  A degree is only a piece of paper that states you passed a so-called standard that a group of other people set.  From my experience, I see no need for a group of strangers from XYZ University to reaffirm one's intelligence level.  I evaluate people by their work ethic, their ingenuity, and the manner in which they treat others.

I have three higher education degrees.  So what?  I hold the rank of Lieutenant Colonel with the United States Air Force.  So What?  None of these degrees or titles define me.  In fact . . . "the more knowledge I gain, the more I realize just how much more I don't know."  These same sentiments were uttered by two well-known historical figures:

“The more we know, the more we know we don’t know.” — Aristotle

“The more I learn, the more I realize how much I don’t know.” ― Albert Einstein

The true test of leadership is realizing and admitting what you don't know.  But, it is also about how you treat others in that realization.   Put your ego aside.  How do you treat other people?  How do your treat your fellow co-workers and colleagues?  Do you help them and inspire them to be the best they can be?  Do you put service above self?  Or do you step all over people to get what you want for your own selfish purposes?

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