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Office Space

 Clip Play Time:  11 sec

"A Straight Shooter With Upper Management Written All Over Him"

Scene From:  Office Space (1999)

* Clip Courtesy Of 20th Century Fox

Did You Know Lion

Resume vs. Curriculum Vitae

As a copywriter, I’m often asked by friends or colleagues to help them craft their resume.  One question that comes up occasionally is . . . What does the acronym 'CV' mean?  In short, I usually tell them that a 'CV' is basically the same as a 'Resume' and often interchangeable.  However, there are some distinguishable differences between the two depending on your specific goal as a candidate for hire.

A 'Resume' depicts a concise picture of an individual’s skill sets, while a 'CV' is more focused on overall career history. Knowing the distinctions in scope, purpose, and use cases of these documents can make all the difference to determine which candidates get shortlisted based on an employer's hiring requirements.

PURPOSE OF EACH DOCUMENT

CV stands for Curriculum Vitae, which is a Latin word indicating the 'course of life.' As the term states, a CV should have an in-depth overview of the complete academic and professional career of a candidate. CVs are mainly required when you call candidates for academic jobs, fellowships, research programs, etc.

On the other hand, Resume is a French word that means summary. So, it should concisely collect candidates’ qualifications, relevant experiences, professional accomplishments, and required skill sets when applying for a specific job. You can call for a resume for industry positions, i.e., employment in the public or private sectors.

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Professional Summary

Strong, driven, analytical professional with proven expertise in marketing strategy & tactics, lead/demand generation & retention, copywriting, UX/UI website development, content development, product management, project management, and research.  Driven by a results-focused approach, I leverage my writing and research skills to increase audience awareness through compelling messaging and effective marketing campaigns.  My content development knowledge has also been tempered with the recognition and importance of using clear, concise, and “precise” messaging when addressing specific audiences or classes of trade within both the public and private sectors (government, pharmaceutical, medical device, lab, etc.).  My experience also includes navigating regulatory and legal review requirements in meticulous detail within various industries.

In addition, I have a successful record of managing teams effectively with a demonstrated ability to mentor, motivate, develop, and inspire team members.  I also have a demonstrated record of success in best-practice business analysis, cross-functional program management, operational excellence, & effective implementation leadership.  As a top-notch, award-winning researcher with a detail-oriented approach in analyzing and interpreting technical, marketing, and/or historical documentation, I am ready to create effective and engaging content to help your team achieve its goals.

PAST & PRESENT COMPANIES & CLIENTS SERVED

| AMGEN® | ASTRA ZENECA® | BAXTER® | BAYER® | BRISTOL–MYERS SQUIBB® | ELI LILLY® | GSK® | JOHNSON & JOHNSON® | MERCK® | NOVARTIS® | PFIZER® | ROCHE® | SANOFI® | TAKEDA®

| ALERE® | ANTYLIA SCIENTIFIC® | BECTON DICKINSON® (BD) | COLE-PARMER® | DANAHER® | ROCHE DIAGNOSTICS® | SEKISUI DIAGNOSTICS® | SIEMENS® | TERUMO® | THERMO FISHER SCIENTFIC® | QUIDEL®

| CARDINAL HEALTH® | HENRY SCHEIN® | MCKESSON® | MEDLINE® | OWENS & MINOR® (O&M) | PHYSICIAN SALES & SERVICE® (PSS)

| ADVOCATE HEALTH® | ASCENSION® | ADVENTHEALTH® | BON SECOURS MERCY HEALTH® | CLEVELAND CLINIC® | HCA HEALTHCARE® | JOHN HOPKINS® | KAISER PERMANENTE® | MASS GENERAL BRIGHAM® | MAYO CLINIC® | MOUNT SINAI® | PROVIDENCE® | SUTTER HEALTH® | TENET HEALTH® | TRINITY HEALTH® | UPMC®

| AMERICAN ACADEMY OF PEDIATRICS® (AAP) | AMERICAN ACADEMY OF FAMILY PHYSICIANS® (AAFP) | AMERICAN COLLEGE OF OBSTETRICIANS AND GYNOCOLOGISTS ® (ACOG) | AMERICAN COLLEGE OF PHYSCIANS® (ACP) | AMERICAN COLLEGE OF SURGEONS® (ACS) | AMERICAN SOCIETY OF HEALTH-SYSTEM PHARMACISTS® (ASHP) | AMERICAN SURGICAL ASSOCIATION® (ASA)

| AMERICAN ASSOCIATION OF CLINICAL CHEMISTRY® (AACC) | AMERICAN CHEMICAL SOCIETY® (ACS) | ASSOCIATION FOR DIAGNOSTICS & LABORATORY MEDICINE® (ADLM) | INTERNATIONAL TRADE FAIR FOR MEDICAL TECHNOLOGY AND HEALTHCARE® (MEDICA) | THE PITTSBURGH CONFERENCE ON ANALYTICAL CHEMISTRY AND APPLIED SPECTROSCOPY® (PITTCON)

| HEALTHCARE DISTRIBUTION ALLIANCE® (HDA) | HEALTHCARE DISTRIBUTION MANAGEMENT ASSOCIATION® (HDMA) | HEALTH INDUSTRY DISTRIBUTORS ASSOCIATION® (HIDA)

During my tenure in serving the companies and clients noted above in marketing to both general and niche customer bases as well as diverse classes of trade, I held many titles (CHIEF MARKETING OFFICER [CMO], CHIEF COMMERCIAL OFFICER [CCO], VICE-PRESIDENT OF MARKETING, DIRECTOR OF MARKETNG, DIRECTOR OF PRODUCT MANAGEMENT, COMMERCIAL LEAD, SENIOR PORTFOLIO MANAGER, etc.).  However, I never really cared much for titles.  I am what one might describe as a “Title Minimalist” or an “Anti-Titleist.”  This is, admittedly, a definition of my own creation.  You won’t find it in a dictionary.  I literally created the definition.  It means that I have little regard for titles.  I evaluate a person by their work ethic, talent, contributions, drive, and/or experience in a certain or general area.

THE DEFINITION OF "TITLE MINIMALIST" or "ANTI-TITLEIST"

Ti·tle Min·i·mal·ist or An·ti–Ti·tle·ist = a person who advocates simplicity in describing one’s work function or advocates very minor or moderate uses of identifying appellations signifying one’s status or function in work.

EDUCATION

Saint Joseph's University

Advanced Post-Graduate Certification In Pharmaceutical Marketing & Product Management

Saint Joseph's University

Philadelphia, Pennsylvania

COURSE CURRICULUM: Brand / Generic Studies w Pharmacoeconomics w R&D Commercialization w Regulatory Management w Health Care Policy w Clinical Trial Management w Pharmaceutical Lifecycle Management w FDA Nomenclature Filings w Navigating FDA Requirements

Averett University

MBA

Master of Business Administration

Averett University

Danville, Virginia

COURSE CURRICULUM: Business Research & Applications w Operations Management w Comprehensive Managerial Accounting w Advanced Managerial Economics w Comprehensive Financial Management w International Business w Strategic Management w Business Law & Ethics w Corporate Responsibility w Corporate Leadership

Concord University

Bachelor of Science

Interdisciplinary Studies

Concord University

Athens, West Virginia

COURSE CURRICULUM (POLITICAL SCIENCE): State & Local Government w American Federal Government w US Constitutional Law w International Relations w American Public Policy w Political Science Research Seminar w Public Administration w Classics of Political Theory w Politics of Eastern Europe w International Law

COURSE CURRICULUM (NATURAL SCIENCES): Organic Chemistry I & II w Biochemistry w Molecular Biology w Microbiology w Human Anatomy & Physiology w Botany (Plant Biology) w Zoology (Animal Biology) w Astronomy (Space Science) w Genetics w Physics w Ecology & Field Methods w Geology w Genetics w Research Methodologies

Like TITLES, I also feel that DEGREES do not define a person.  Although the three (3) higher education degrees above are noted under my resume, I don't rely upon them to define me.  I don't feel that titles or degrees define any person.  Not everyone can become a great marketer, but a great marketer can come from anywhere no matter what their title or education might be.  I value a person's drive and ingenuity over their title or whatever educational degree they may have.  In fact . . . "the more knowledge I gain, the more I realize just how much more I don't know."  These same sentiments were uttered by two well-known historical figures:

“The more we know, the more we know we don’t know.” — Aristotle

“The more I learn, the more I realize how much I don’t know.” ― Albert Einstein

CORE COMPETENCIES IN PRODUCT MANAGEMENT

  • Product Management

  • Product Sourcing

  • Product Launch

  • Competitive Landscape

  • Competitive Market Analysis

  • Marketing Strategy

  • Multi-Channel Marketing

  • New Product Development (NPD)

  • New Product Introduction (NPI)

  • Product Lifecycle Management (PLM)

  • Product Distribution Strategy

  • Product Supply Chain Logistics

  • Cross-Functional Team Leadership

  • Key Performance Indicators (KPI)

  • Project Management

  • Performance Metrics

  • Voice of Customer (VOC)

  • Voice of Sales (VOS)

  • Demand Forecasting

  • Budgeting

  • Profit & Loss (P&L)

CORE COMPETENCIES IN MARKETING & CONTENT MANAGEMENT

  • Content Creation

  • Digital Marketing

  • Video Scripting

  • Video Tutorials

  • Professional Copywriting

  • Technical Writing

  • Persuasive Writing

  • Brand Storytelling

  • Audience Analysis

  • Keyword Optimization

  • Editing & Proofreading

  • Customer Segmentation

  • Trademark Development

  • Research & Data Collection

  • Content Management Systems (CMS)

  • AP & APA Style Guidelines & Formatting

  • IFU (Instructions for Use) Guides

  • Marketing Collateral Development

  • Consumer Communications

  • Search Engine Optimization (SEO)

  • Regulatory & Legal Compliance

LIFE SCIENCE Product Lines Managed During My Career:

  • Medical Devices

  • Rapid Diagnostics

  • Pharmaceuticals

  • Sterile Injectables

  • Vaccines & Biologicals

  • Surgical instruments

  • Procedure Kits & Trays

  • Wound Care

  • Needles & Syringes

  • Exam Room Diagnostics

  • Monitoring Equipment

  • Infection Control Products

  • PPE (Personal Protective Equipment)

  • DME (Durable Medical Equipment)

  • Lab Equipment & Labware

  • Cytology & Histology Products

  • PCR (Polymerase Chain Reaction) Thermal Cyclers

  • Chromatography (Columns & Media)

Target Audiences & Classes Of Trade Managed During My Career:

  • Acute Care Facilities (Hospitals)

  • Alternate Site Facilities (Physician Offices)

  • IDNs (Integrated Delivery Networks)

  • GPOs (Group Purchasing Organizations)

  • ASCs (Ambulatory Surgery Centers)

  • Long-Term Care Facilities (Nursing Homes)

  • Home Care Providers (Day Care & Hospice)

  • Pharmacies (Independent & Chain)

  • Laboratories (Medical, Clinical, & Industrial)

  • Veterinarian Practices

  • Dental Care Practices

  • Higher Education Institutions

  • Governmental Agencies

  • United States Military

REGISTERED BUSINESS CONSULTANT & ADVISOR FOR THE FOLLOWING AGENCIES:

Laurel Leaf Wreath

I'm a Registered Business Consultant & Advisor for the following Business Expert Networks:

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AlphaSights of New York

GuidePoint of New York

L.E.K. Consulting of New York

ThirdBridge of New York

Alpha Insights
Laurel Leaf Wreath
Guidepoint
LEK Consulting
Third Bridge

Over Two Decades of Success In Omni/Multi-Channel Marketing, Brand Messaging, Customer Relationship Management (CRM), Creative Content Development, & Project Management

I have vast experience utilizing every marketing avenue available (digital marketing, search engine optimization, online and print catalogs, social media, email communications, text communications, telemarketing, video presentations, direct mail, print brochures, etc.).  I've created compelling and engaging content to drive traffic to product and services that I am responsible for managing.

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Digital
Marketing

Websites | Apps |
Mobile

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SEO

Search Engine
Optimization

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Direct
Mail

Current Customers &
Prospective New Customers

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Brochures

Flyers & Package
Inserts

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Print & Digital Catalogs

Layout | Graphics
Content | Indexing

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Email
Marketing

Current Customers &
Prospective New Customers

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Telemarketing

Messaging &
Scripting

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Video
Marketing

Messaging | Scripting
Formatting

I thrive in competitive enviroments and love developing creative ways to get the attention of target audiences.  I have over 2 decades of experience working across the entire spectrum of the LIFE SCIENCE and HEALTHCARE landscape for both manufacturers and distributors.

Richard Baldwin

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