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YOU
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Think Outside The Box

 Clip Play Time:  33 sec

"Think Outside The Box"
"Push The Envelope"
"Change The Paradigm"

Scene From: 

Nostalgic Verizon Wireless

Commercial (2002)

* Clip Courtesy Of Verizon Wireless

I know what you are thinking.  What in the world does the nostalgic 20+ year old Verizon commercial above have to do with the "Matrix" theme?  I am glad you asked.  In order to find the answer, you have to "think outside the box" just as the commercial suggests.  That is to say . . . You need to think beyond the reference to the movie.

The phrase “think outside the box” has become part of today’s business lexicon. However, it has also become one of the most overused and boring phrases ever heard.  In fact, it has become so overused to the point that it has become cliché to where the original meaning has been lost and obscured over time.

Think Outside The Box

ex·cep·tion·al·ism = the belief in striving to be extraordinary at what one does.

cre·a·tiv·i·ty = the ability to form new and original ideas using the imagination.

​dy·nam·ic = positive in attitude and full of energy and new ideas.

​ver·sa·til·i·ty = the ability to adapt to many forms and styles.

Lion in Gold Flame

I create content & imagery

Lion in Blue Flame

that sets the imagination on fire . . . AND also sets you apart from

the competition!

MORE ABOUT JOHN ADAIR PUBLICATIONS BELOW

John Adair is widely acknowledged as one of the most significant influences on management and leadership development in the world.

He studied history at Cambridge University and holds higher degrees from the Universities of Oxford and London. He became the world's first Professor of Leadership Studies at the University of Surrey and is internationally known as a consultant. He is the author of many respected books on management and leadership.

As noted earlier, John Adair INVENTED the phrase "Think Ouside Of The Box" which is so widely used in today's business lexicon. 

I am sharing a list of a few other John Adair publications below that I have read over the years that make for great reading if you feel inclined to learn more . . .

Effective Communication w Effective Motivation w Effective Teambuilding: How to Make a Winning Team w Effective Leadership w The Inspirational Leader: How to Motivate, Encourage and Achieve Success

Think Outside The Box

 Clip Play Time:  1 min 50 sec

Déjà Vu

In this scene, Trinity mentions that experienceing a "Déjà Vu" is typically a sign that there is a "GLITCH" within the Matrix which usually happens after something has been changed in the Matrix.  I thought this might be the appropriate time to share this scene with you since this is the second time you have experinced quotes from "Adair."

Scene From:  THE MATRIX (1999)

* Clip Courtesy Of Warner Brothers Studios

JOHN ADAIR
BIOGRAPHY

THE ART OF CREATIVE THINKING
How To Be Innovative And Develop Great Ideas
First Published in 1990
(144 Page Publication)
Download FREE Below . . .
Red Adair

Paul Neal "Red" Adair

NOT Déjà Vu

Just in case you think you were having a case of "Déjà Vu" like Neo had in the Matrix Movie . . . NO, I did not reference a quote from "Adair" twice.  Please note that I gave reference to a different “Adair” quote earlier in the “ABOUT ME” section of my website. The First Adair (First Name: Paul) is a professional and specialist in OIL RIG FIRES.  The Second Adair (First Name: John) is a professional and specialist in LEADERSHIP.  I quoted each of them in different sections on my site.

If you think it's expensive to hire a professional, wait until you hire an amateur.” – Paul “Red" Adair

To solve problems, you need to think outside the box.

– John Eric Adair

John Adair

John Eric Adair

Now that I have cleared up the "Déjà Vu" issue, I'd like to share with you my approach to marketing and copywriting within the "MATRIX" of the CORPORATE enviroment.  And there may be no better way to communicate what I do in this enviroment than through imagery. As you browse through my website, please take a few moments to let your eyes linger at all the imagery that has been created throughout this site, and see if you can get a feel for my signature touch.

Richard Baldwin

CONTACT ME:

I'm always looking for new and exciting opportunities. Let's connect.

DEFINING & ADOPTING A PHILOSOPHY OF EXCEPTIONALISM, CREATIVITY, & DYNAMIC VERSATILITY

Over Two Decades of Success In Copywriting,
Marketing, & Product Management

I have vast experience utilizing every marketing avenue available (digital marketing, search engine optimization, direct mail, print brochures, online and print catalogs, email communications, telemarketing, video presentations, etc.).  I've created compelling and engaging content to drive traffic to product and services that I am responsible for managing.

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Digital
Marketing

Websites | Apps |
Mobile

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SEO

Search Engine
Optimization

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Direct
Mail

Current Customers &
Prospective New Customers

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Brochures

Flyers & Package
Inserts

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Print & Digital Catalogs

Layout | Graphics
Content | Indexing

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Email
Marketing

Current Customers &
Prospective New Customers

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Telemarketing

Messaging &
Scripting

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Video
Marketing

Messaging | Scripting
Formating

I thrive in competitive atmospheres and love developing creative ways to get the attention of target audiences.  My tenure encompasses years of experience in working across the entire spectrum of the healthcare and life sciences landscape for both manufacturers and distributors.

Jumping Through Hoops
Jumping Through Hoops

I jump through hoops to build engaging content and meaningful digital experiences for customers to support and promote company brands and messaging.

I approach challenges from multiple angles and directions in order to find the BEST solution for the customer!

I help find and create new windows of opportunity for clients & companies!

I am best known as a "Problem-Solver."

I work tirelessly to address and solve corporate challanges; And I don't stop until I find optimal solutions!

Think Outside The Box

Creativity, to me, is the ability to think outside the box and come up with original ideas. It's crucial in the workplace because it leads to innovative solutions, improved processes, and a competitive advantage.

Albert Einstein

All that being said, I am going to provide you with a little bit of a history lesson as to the ORIGIN of the phrase "think outside the box" and how it relates to "matrix" (the puzzle) and NOT to "matrix" (the movie).  "Check it out, CATS and KITTENS" . . .  This is why I said think beyond the movie.

DOT “MATRIX” BOX

You may have seen this puzzle before. It is a “matrix” of dots in the shape of a square or a box.  The goal is to connect all nine (9) dots within this “matrix” using ONLY FOUR (4) CONNECTING LINES.

Think Outside The Box

If you keep trying to solve it within the confines of the box, you'll never be able to solve this puzzle.

The only way to solve the puzzle is to draw the four (4) lines, so they connect “outside” of the box.  It's so simple once you realize the principle behind it.

The puzzle represents the way many people think. They get caught up thinking within the confines of a box.  This is where the phrase “Think outside of the box” originates.

Think Outside The Box
Richard Baldwin

TO RETURN TO
HOME PAGE MENU

John Adair

John Eric Adair

The matrix dot box puzzle above was created and introduced over 55 years ago in 1969 by John Eric Adair (born 18 May 1934) and is cited in one of his books, The Art of Creative Thinking, on page 63 with the solution provided on page 127.  I have included a copy of this publication below for you to download free should you want to read more about “creative thinking” and “thinking outside the box.”

John Adair is a British academic, LEADERSHIP theorist, and author of more than forty books (translated into eighteen languages) on business, military and other leadership roles.  

Creative Thinking
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